Friday, June 17, 2011

Practices of Creativity and Innovation

Promoting both creativity and innovation in individual career life and business organization is a must. The global market is running under those mainstream phenomena - globalization, outsourcing, green technologies, disruptive technologies, modular production, open-source developing applications, social networking environments, mobile technologies and implementations and wireless connection devices to connect all kinds of businesses and human activities.

Practices are necessary steps and procedures that are advised and promoted in all business and non-business activities. Regular training programs and short-term training courses at colleges and universities can upgrade workforce to improve their skills and knowledge.

The top management team may consider how to set up three scales of training programs and rules. The first scale is to standard all business procedures compatible to the world-class creative and innovative implementations. The second scale is to develop one unique model of developing creativity and innovation in a business organization. The third scale is to persuade employees to reflect their ideas and receive customers' ideas to improve qualities and quantities of products, services and designs.

In an end, practices are daily or regularly promoted in groups, departments and corporation to guarantee the process of proliferating creativity and innovation as a non-stop progress by all levels of managements. Success of a business corporation will be accelerated by creativity, innovation and practices of both. Cost of printing materials, training courses and online websites is recommended and considered. Such investment will produce multiple profits for shareholders, employees and top management teams. 

Innovative Business

Since energy crises, business corporations have invested more in innovative and green technology businesses because they have expected to sell more win-win products and services. Solar panels, wind turbines, geothermal heat-generating electricity, sea-wave-power generating electricity, and kinetic movement electricity, and alternative energy sources are promising business sectors.

Innovative businesses require at least three vital inputs - (1) capital-intensive knowledge, (2) high-tech technologies and (3) R&D budget. Most products and services of innovative businesses need all types of above inputs so that developed markets seem to take a lead for a while before developing and emerging countries can catch up. If green-house-gas emission regulation becomes mandatory by WTO, some countries can be left behind or into disadvantages because their production take a large expenditure bill.

Innovative business can be founded in developed markets where capitals of knowledge, technologies, know-how and money are available. But developing and emerging markets can catch up developed markets with more feasible options and solutions. One business may take a close look into its resources in order to develop new innovative businesses. Individuals may also take a close look into his or her capability and skills in order to follow a right direction of developing a career with embedded innovative characteristics. 

Creative Profictability

When a market is down, most business organizations respond with different tools and objective plans. Consumers are ultimate target markets where goods and services are sold and offered. Some try to reduce prices with a hope of selling more to generate a marginal revenue or compete with other rivals. Others try to improve qualities and services to satisfy customers.

A term of creative profitability is a new concept of increasing profitability by creativity. Such appealing features are depended on creative contribution and power. Employees are supported to produce more creative attributes to products and services. A business corporation may believe a ceiling or max of quality, creativity and spiritual values, but society revolves from year to year to add more creative values from small things to big things. Some small things can make customers feel happy and satisfy. Sales revenues or profitability are included in quantity of creative ideas and contributions. Objective environments can provide opportunities and ideal conditions employees can unleash their creative miracle.

Managers need to arrange such ideal working environments in which employees can perform with quantity of creativity and quality of creative ideas. Creative ideas have three essential values - quality, quantity and innovation. 

Why do we need creativity and innovation?

In both cases of individuals and business organizations, an in-charge person is supposed to produce creativity and innovation, not only for his or her career promotion, but also for his or her organization's interests and benefits.

In most cases, creativity can help selling goods and services when other competitors try to lure customers back and win customers' loyalty and favorite choices. Innovation is another high-tech competitive tool that helps one business organization differentiate with other rivals. If an employee possesses capabilities of producing a certain value of creativity and innovation, he or she will contribute such values to the organization.

In a large corporation, executives or managers sometimes ignore subordinates' ideas because the formers are afraid to make their subordinates look brilliant and smarter. But the corporation needs one internal standard and consistent data flows on which employees can follow to fulfill their assigned roles as well as maximize their capability of creativity and innovation and skillful works.

In an end, Creativity and Innovation are important tools for both individuals and corporations to standardize and share in groups and corporate environments. Cost is invested for the mass access of creativity and innovation. One individual can share as much as possible such invaluable sources to other colleagues.